Gontse Selaocoe hopes to inspire youth with his inspirational story.
Selaocoe founded his jam business when he was still very young, after helping his grad parents who had a jam business.
Today, he employs 5 people who help in his business. He credits his success to his grandparents who introduced him to this business, reports the Good Things Guy.
He was also trained to hone his business skills when he took part in the Step Up 2 A Start Up programme back in 2017 when was in grade 11.
”Step Up 2 A Start Up programme, which is run annually across South Africa by youth development experts Primestars. The programme aims to empower the youth by teaching them to identify opportunities in the green economy and create community-based business solutions. It culminates in an entrepreneurship Boot Camp and competition for the best business ideas,” the article further explained.
Selaocoe said in terms of mentorship and awareness it helped him a lot, particularly the Boot camp element.
“At school entrepreneurship isn’t taught. Even learners who study business aren’t taught how to start a business. Being in the programme I was taught the basics about starting a business, and really critical elements such as being able to pitch your business to potential clients and investors.”
All Day Jam is currently focused on getting more products into more stores, especially the big chains, hotels and restaurants. With this in mind, Selaocoe is currently expanding his production facility so that there’s more cold room space for raw materials.
Editor’s note: When Gontse Selaocoe started his jam making business he had no idea it would one day employ people let alone supply businesses. He didn’t know he was going to even start a business but he let himself be taught important life lessons by his grandparents when he could have just played with his friends. My life lesson here is always be willing to learn and be teachable.
Description: Selaocoe founded his jam business when he was still very young, after helping his grad parents who had a jam business. Today, he employs 5 people who help in his business. He credits his success to his grandparents who introduced him to this business.
Editor: Thato Mahlangu
Project manager: Do4SA
